seth simons
selected writings
I'm a journalist and content writer based in Brooklyn. Over the last decade I've reported for The Guardian, the Los Angeles Times, Slate, and The Daily Beast; edited at Paste Magazine; and written content and thought leadership for law firms, healthcare publications, and B2B media brands across finance, real estate, and institutional facilities. This page collects the work most relevant to financial services, investing, and real assets. Click here for samples of my journalistic work.
Several pieces here were produced on a work-for-hire basis. The B2B trade articles appear under a pen name; the securities and legal guides were ghostwritten under client bylines. References confirming authorship are available on request.
Investing, Fraud & Securities
Unsuitable Investments: Your Complete Legal Guide to Recovery in 2026
Carlson Law P.A., 2026. Longform investor guide published under attorney byline, optimized for AEO/GEO.
Written for retail investors trying to understand whether their broker crossed a line. Covers FINRA Rules 2011, the SEC's Regulation Best Interest, common unsuitable investment scenarios and red flags, and the FINRA arbitration process.
Pig Butchering Scam Attorney: Crypto Recovery Options
MDF Law P.L.L.C., 2024. Longform investor guide, published under firm byline.
Explains the anatomy of relationship-investment crypto fraud, drawing on FDIC guidance, and outlines what recovery actually looks like for victims. Written to rank and to convert, with a particular eye for accuracy and compliance.
Capital Projects & Institutional Finance
Understanding Available Federal Grants for K-12 Facilities
K-12 Facilities Forum, 2022. Event recap published under pen name.
A breakdown of public finance resources for school district facilities officers.
University Facilities Leaders Discuss Planning & Sustainability Challenges
Higher Ed Facilities Forum, 2024. Event recap published under pen name.
Four facilities executives on how institutions fund a building across its fifty-year life.
This is Why Your Kitchen is Losing a Fortune in Operating Costs
RestaurantSpaces, 2022. Event recap published under pen name.
A presentation unpacking what restaurants need to do to build a greener future.
Lessons from Baltimore's First Net Zero School Buildings
K12 Facilities Forum, 2022. Event recap published under pen name.
A keynote address unpacking the development of Baltimore's Graceland Park-O’Donnell Heights Elementary/Middle School and Holabird Academy.
Senior Housing & Healthcare Real Estate
Is the Senior Living Industry Bold Enough?
Senior Living Innovation Forum, 2021. Event recap published under pen name.
Bob Kramer of Nexus Insights on the demand thesis the sector has wrong: the private-pay boomer wave is a decade or more out, and the cohort arriving first has materially fewer resources than the industry's product assumes. He ultimately argues that the sector's incrementalism doesn't meet the moment.
Why Arrow Senior Living Builds Its Own Tech
Senior Living Innovation Forum, 2024. Event recap published under pen name.
Arrow CEO Stephanie Harris on the consolidation of 30 non-communicating systems inherited from a distressed-asset turnaround practice, and what the resulting platform returned.
Matching the Mindset of Active, Independent Baby Boomers
Provider Magazine (AHCA/NCAL), 2025. Feature published under pen name.
Demand-side analysis of the boomer transition, based on interviews with operators and CEOs across senior housing and home care.
Investing in Workers to Power the Future of Senior Living
Provider Magazine (AHCA/NCAL), 2025. Feature published under pen name.
The labor side of the same transition: a projected one-million-worker gap in direct care; the training pipelines and state apprenticeship programs being built to close it; wage and benefit strategy at multi-campus operators; and how immigration policy will determine the sector's future.
Ghostwriting & Branded Work
GumGum Bylines
GumGum, 2019.
Two columns written for Ben Plomion, then the CMO of GumGum, a contextual AI firm. One was published on Forbes, the other on GumGum's blog.
6 Best Practices for 6-Second Video Ads
GumGum, 2019.
A blog post written under the byline of then-GumGum Senior Creative Producer Bryan Bartlett.
Adweek Sponsored Content
Adweek, 2019-2026.
Branded posts for clients like Weber Shandwick and Hootsuite.
Culinary Institute of America: Food Business Program Faculty and Alumni Profiles
2023-2024
Jaimi St. John, culinary innovation leader
Phil Colicchio, Colicchio Consulting
Michael Hornback, Custom Culinary